Now there will be material not for recruiters, but it will probably be useful to HR managers or business owners. This material is a kind of reference to the best-selling book by Igor Mann 8 years ago, “Marketing without a Budget,” which once helped companies grow their brand without much cost. Similar events can be held with yesterday’s students, beginners and “June”, who are just starting their career paths. Please note that the advanced training of TOP managers should take place in a completely different way.
1.Closed clubs, professional societies, meetings for the exchange of experience
Open Facebook, in the left column select “Interesting” and find a list of free / low-cost events on any topic. For example, for IT it can be meetings of Code and Coffee Kyiv enthusiasts in the Dial, for HR benefits from recruiting agencies, networking and social initiatives – these are the IV Forum of Creative Industry. If you increase the budget to 1000 UAH, the offers increases tenfold.
2.Communicate with partners
At least one of the 5 major clients holds seminars / round tables on interesting topics. Find out more about their PR or advertising strategy, there may be some places left for some events. In return, you can offer useful feedback or support on social networks.
3.Share cases inside the company
The longer an employee works, the more he needs recognition and respect 🙂 Try to combine business with pleasure by offering him a small allowance for mentoring or training other employees. To optimize the process, use primarily the format that is convenient for him: either public speaking to colleagues once every couple of weeks, or preparing an article for internal mailing, or presentation.
4.Start the practice of group readings
Make a selection of 12 required books to read per year and invite colleagues to get acquainted with one of them once a month. This practice is useful to companies related to sales, marketing, copywriting, design, etc. Ideally, stimulate a collective discussion of what has been read and offer to integrate knowledge into company practice. You can enter a conditional “motivator” for the most active reader. Well, buy books, of course.
5.Use free features
Youtube courses, online libraries, introductory courses, online schools with lectures that can be watched by the whole team… The list goes on and on. In order not to waste time in vain, be sure to study the personality of the lecturer, listeners’ reviews or look at selections on thematic resources. For example, the reputation of IT courses is well covered by the well-known Ukrainian thematic site.
Remember that when looking for training programs you should pay for:
– Inaccessible to the general public practices
– Save time on independent reserving
– Confirmation of skill development
– In all other cases, information can be found, if not free, then much cheaper.
By the way, very soon we will launch one very useful course that will help change your occupation to a more profitable one. If you are just in search – write to us by mail and we will continue the dialogue 🙂