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Recruiting marketing: what tools help to bring the agency to the TOP positions
A recruiting agency is not a private client of promotion companies and this has its own reasons. In the field of recruitment, word of mouth works well, work with customer feedback and digital. The lack of classical tools is well compensated by the so-called “affiliate program” with job platforms, which regularly engages in the PR of its brand and, for the company, advertises regular wholesale customers.
Heads of recruiting agencies know that this is the case when the number of outgoing applications does not matter. If the advertising company is not properly maintained in the recruitment agency (although in fact they are the same recruiters), 80% of the incoming are job seekers, paid work with which is an illegal business in Ukraine.
Let’s leave the lyrics and move on to the main point: what tools should you invest in?
Content is the head of everything. High-quality texts and visuals about recruiting, case studies, clearly arranged vacancies, etc. are very important for potential customers. This is the easiest and most affordable way to indicate your competence and the quality of processing applications. In addition, the presence of a budget and professionalism in communications always seem to be status indicators and a must have for any brand.
With SEO, too, everything is clear: an optimized site is faster, easier to read and easier to load. The market is harsh: a new client will turn to the agency that Google would give out earlier. Perhaps, over time, disappointed in the first recruiters he comes across, he will pay more attention to the search and will reach you. But for now, do not take risks and invest in promotion and / or use Ads.
LinkedIn and Facebook are a must. Especially for IT. Especially if you plan to lead an active public life, often hold internal events, you can clearly indicate your values and be proud of a smart charismatic leader. A couple of years will pass and the focus of each CA will be the generation of the 2000s. And where to look if not in social networks? I used to start – higher in SERP.
Collaborations, special projects, publications and other PR. Big budgets are not needed here, but a cool idea will be worth its weight in gold. If the fantasy is not very good, you can always turn to the analytics – it is well cited.
There is an opinion that legal business, banking, recruiting and other fundamental areas should strictly comply with the classical style. But what is happening on the Ukrainian market of services suggests otherwise. To stay “on the wave” you need to be brave and not afraid to change.